Your current customers are your best customers.
Here’s why: the probability of a current customer purchasing from you again is 60 to 70 percent. Getting a first timer to purchase? That likelihood is just five to 20 percent.
In other words, you can’t afford to ignore your existing customers. While you're at it, it makes sense to pay attention to your employees and business partners too.
Regularly expressing your appreciation for them is a must and the surest way to do that is with a thoughtful gift.
And that is where things get tricky. Everyone knows not to send a fruitcake (riiiight?), but beyond that, how do you pick a gift that’s personal and professional at the same time?
It can be done. Every year, Mr. B's helps our corporate partners implement these four gift strategies to thrill their recipients:
1. Make it share worthy.
Instead of sending something small for your customer alone, think big so there’s enough for family or friends. Consumable gifts are especially good for this. When your customer passes around your gift at their next gathering, your name and a business referral will likely be passed around too.
2. Remind them of home.
It’s common for retirees to spend cold months in warmer climates or to retire there altogether. For them, send a gift iconic of your home state or made in your business region. They’ll appreciate the warm memories and sense of belonging the gift represents.
3. Shop small.
Ordering from a large corporation has its advantages, but why not seek out a small business with a hometown touch? Shopping small adds to the personal feel of your gift, and many small businesses feature a humble beginnings backstory that will make your gift even more heartwarming.
4. Craft your note carefully.
A handwritten note might be even more important than what’s in the box. Be sure to give customers a specific reason why you’re thankful for them and express your desire to continue working with them. Do not include an offer or upsell of any kind.
Selecting gifts that bring a smile to your customers and employees couldn’t be more necessary and now’s the time to do it. Fortunately, it couldn't be easier either when you work with Mr. B's Chocolate.
At Mr. B’s, we believe selecting and giving gifts should be rewarding for the giver too. We offer small-batch, premium Belgian chocolates that leave just the right impression on you and your recipients.
Our corporate partners have been delighting their recipients year after year (almost 35 years, to be precise) with our exceptional chocolate gifts. Click here to learn more and give a gift everyone will like.